Four Modern Apprentices in Creative Digital Media attending Glasgow Kelvin College are seeing clips of their film work used as part of a promotion video for a fundraising song for the Commonwealth Games. The students had worked closely with the St. Mungo’s Learning Community and UNICEF were keen to splice some of their work into the promotional fundraising video for ‘Let the Games Begin’, the song performed by East40 for the Commonwealth Games.
UNICEF Media Release
Glasgow school children join forces with music superstars to release UNICEF song to celebrate the Commonwealth Games.
Download the song “Let the Games Begin”, and give 76p to help UNICEF Put Children First in Scotland and across the Commonwealth.
East40, children from schools in the East End of Glasgow today (Weds 30th April) launched Let the Games Begin, a song in aid of UNICEF, to celebrate the Glasgow 2014 Commonwealth Games.
Young stars from nursery, primary and secondary schools across the East End of Glasgow performed the song live for the first time with Freddie Cowan, lead guitarist from The Vaccines, who’d flown from America to be with the children.
The song has already caught the imagination of hundreds of pupils in the city, not only because of its inspiring message from the children to the athletes coming to the Games, but because the song has been written and recorded with the help of band members from the The Vaccines, Franz Ferdinand and Frightened Rabbit.
Let the Games Begin performed by newly formed band East40 is now available on iTunes with 76p of the £1.29 download cost coming directly to UNICEF to help save and change children’s lives in Scotland and around the world.
The idea to use the song to support UNICEF’s work came after headteacher Louise Hamilton and Principal Teacher Marie Hamilton from St Anne’s Primary School met UNICEF to share the great story behind the school’s long established and successful choir. Freddie Cowan began mentoring the musicians last year with the help of the Celtic FC Foundation following the choir’s performance of a previous song at the House of Lords in London.
Speaking from the song launch in Glasgow this morning, Freddie Cowan said:
“I have been very honoured to help these children realise their potential, for every effort I put in they respond with double back
I am extremely proud of what we have done together and look forward to seeing what will be achieved in the future. I see no end to what can be accomplished, and am delighted that we are able to support UNICEF’s life-saving work through the release of this song .”