MSP Bob Doris is rolling out the White Ribbon Scotland campaign into his constituency of Maryhill and Springburn with the support of local bookmakers.
Glasgow Kelvin College’s White Ribbon Scotland campaign has received a boost with the backing of its local MSP Bob Doris, who has helped establish links with bookmakers in the area. He is driving an innovative initiative to target men at the heart of the community.
Employees of Ladbrokes Coral and William Hill have been undergoing training to become campaign ambassadors and help promote the White Ribbon aims which give men a voice in the opposition of violence against women and other forms of domestic violence.
The training is being provided by students and staff from Glasgow Kelvin College whose successful White Ribbon Scotland campaign has picked up a series of national nominations and awards over the last two years. The College is delighted that its campaign is being rolled out in this way.
White Ribbon Scotland contributes to ending violence against women by engaging men and boys in taking action on the issue. They do this by raising awareness, promoting discussion and providing information and resources to support personal and collective action among men.
This initiative ensures that the White Ribbon message is being communicated to men in ‘hard to reach’ groups and betting shop staff are keen to promote this to their customers.
Bob Doris MSP said;
“We hope that by working with all interested bookmakers in the constituency, we can help create a conversation amongst men that is underpinned by the key principles of the White Ribbon Campaign. In ensuring the participation of men across the constituency, we hope that the campaign message will spread - never committing, condoning or remaining silent about violence against women in all its forms.”
Glasgow Kelvin College Principal, Alan Sherry, said:
“The College is very pleased to be part of this campaign and its fresh innovative approach to engaging with men in the community. We are immensely proud of the achievements of our Student Association in their work with White Ribbon Scotland so far and are delighted to get behind Bob Doris MSP’s pioneering initiative.”
The official launch of the Week of Action is set to take place on 4th August with a campaign stall on Maryhill Road at Tesco (corner of Shakespeare Street) where the public will be encouraged to sign up to the White Ribbon Scotland Pledge. Staff from local bookmaker stores will play an active part.
At an event held in Glasgow North West Women’s Centre, Bob Doris MSP announced the forthcoming Week of Action and invited comments from Davy Thomson of White Ribbon Scotland who, providing the context and aims of the campaign, said;
“Violence against women isn’t a women’s issue: It’s a human rights issue.”
Bob and Davy are pictured here with local councillors, betting shop staff, Donald Morrison of the Association of British Bookmakers, Glasgow Kelvin College Students’ Association representatives and Lynne Robertson of North West Women’s Centre.